The Waterhouse at South Bund (Signage & Interior Graphics)
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The Waterhouse at South Bund (Signage & Interior Graphics)

The environmental graphics take cues from the architecture by using unexpected locations to place carefully curated quotes on the experience of the traveler versus the tourist. Making the discovery a mirror of the visitors’ actual experience within the maze of Shanghai nong-tangs (lanes) where surprises reveal themselves at unexpected corners. The longitudinal and latitudinal points of the hotel are used within the space and printed on guestroom amenities as a place marker for the traveler.

Gross Area
2,800 m²


Completion Date
May 2010

May 2008 – May 2010

No. 1-3 Maojiayuan Road, Huangpu District, Shanghai, China